Since its inception in 2008, Rainbow Water has been a trusted supplier of 5-gallon bottled drinking water across the UAE, catering to households and companies alike. As a proud member of the Rainbow family since 2021, I’ve witnessed the company’s dedication to quality and customer satisfaction firsthand, particularly in its marketing endeavors.
In a significant move towards expansion, Rainbow Water recently made the decision to diversify its product offerings by introducing 500ml and 1.5 litre bottled water options. This decision marked a new chapter in Rainbow Water’s journey, and I was thrilled to be part of the team tasked with managing influencer relations for the launch event.
The timing couldn’t have been more perfect – Rainbow Water chose December 2nd, UAE National Day in the year 2022, to unveil these new products. The launch event was scheduled to coincide with the UAE national flag unfurling ceremony at the Rainbow Water office location, adding a touch of national pride to the occasion.
For the event, we carefully selected a diverse range of influencers, each bringing their unique style and audience demographic to the table. From Shazil & Febin to CB Family, Aseyat, and Iqbal, we ensured representation from different ethnicities and content styles to resonate with a broader audience base.
The influencers were given the honor of unveiling the new products alongside Rainbow Water stakeholders, symbolizing a collaborative effort towards innovation and growth. Their presence added an element of excitement and authenticity to the event, garnering attention both offline and online.
From captivating unboxing videos to heartfelt testimonials about the quality and convenience of Rainbow Water’s new offerings, each influencer created a content that resonated with their audience, generating buzz and anticipation for the products.
As I reflect on my journey with Rainbow Water and the pivotal role I played in the launch event, I am filled with pride and gratitude. Being part of a company that values creativity, diversity, and excellence is truly rewarding, and I look forward to contributing to many more milestones in the years to come. Cheers to Rainbow Water and its bright future ahead!
